Monday, January 4, 2010

This New Year

Selling, originally uploaded by tigerlillyshop.

Well, it's my first official day at work this year here at Elisa Shere Jewelry. Since this is a time of reflection, I am taking some time to think about my jewelry, and my business and one thing is clear: I've always taken this jewelry business seriously, even from the beginning. Since the moment I opened my Etsy shop exactly 3 years ago, I always had a plan of making this full time, and created designs that could be reproduced and that I want and love to reproduce. Did I think I would ever have the guts to quit my day job? No. But lucky me, my day job quit me in early 2009 and here I am.

As I reflect upon 2009, here are some of the highlights of things I achieved in my first year running this buisness full-time:

- did not quit, or giveup and get a dayjob. although I was close a few times.
- turned my business into just about 100% green. not an easy or inexpensive task.
- made a profit
- made enough of a profit to cover rent for the year (my goal)
- was accepted into and kicked ass at the following craft shows, which I had dreamt of doing for quite some time: Art Star, Crafty Bastards, Renegade, Holiday Heap, Craftland and many more
- wrote my business and financial plan, though 2011
- had fun, made friends and worked my butt off

The next step is 2010. One of my goals this year is to focus my product line a bit more, I've been making an effort to focus my line in 2009, but it's still a little bit all over the place. It's hard for me to be disciplined about this, since I'm always coming up with new ideas and they don't always fit in with what I'm currently making. But, nonetheless this year I must: focus, focus, focus!! The ACC show next month will actually help with this, as I need to present a cohesive product line at this show.

My second goal is to work on generating media exposure. This is an area that you'd think I would have spent more effort on in the past, considering that my former day job was in marketing communications. But, it's somehow much harder and scarier when it's me. But, to grow my business, I need to get my name, my product and my story out there. On a national level.

So, that's 2010. Growing and focusing my business. And getting my name out there. I feel very proud and grateful that I was able to achieve so many of the goals I set out for myself in my first full time year of business. One thing I know for sure: I could not have done this without the support my my husband, family and amazing crafty friends, mainly from BEST. I really am a lucky girl.

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